Our purpose

Making the enjoyment of safe and healthy water accessible to everybody through sustainable uses of natural resources

We believe that water is a precious and vital resource for all mankind, and that we all have a responsibility to protect and manage it effectively. As the market leader in swimming pools and water treatment, we are aware of our important role in promoting responsible water use.

« CF group will not only be active in the swimming pools world, but also in the sustainable treatment of the earth’s drinking water. »

Cedrik Mayer-Klenk, CEO of CF group

We have developed innovative technologies for water filtration and disinfection to reduce water loss and waste, while ensuring clean and safe water for bathers.

We are also committed to the wide consumption of drinking water. Water that is more ecological and economical than bottled water, avoiding the generation and recycling of many plastic bottles. Provided that the water is of good quality, which varies from region to region. We therefore offer equipment to filter drinking water directly at the tap, to go beyond the water quality regulations in force.

Finally, we strive to be responsible in the use of resources: sourcing natural resources (particularly for our wellness products), researching water treatment solutions that are less polluting, recycling liners, sorting, etc.

Our vision
Dream, health & care with water

Dreams

We have an extensive corporate project for our company, our customers and society. Each employee contributes to making these dreams a reality through his or her own work, on a daily basis. We want our company’s growth to be associated with respect for our natural and human resources, but also with enjoyment.

Health

We care about the well-being of our employees and we are also about the health of our users and customers. Each person who works for or with CF group is respected physically and morally, and also knows that they have a responsibility towards the users of our products and services.

Care

We care about the people who work with us and we are more and more concerned about our business impact on the planet. We regularly educate our employees about preserving the environment. We strive to optimise our manufacturing processes and product designs so that our natural ressources are sustained as much as possible.

Our
position

We all do everything to make tomorrow an even more exciting project

We are the only European family-owned, multi-specialist manufacturer and distributor in the pool and water treatment market to offer an exceptional customer experience thanks to the daily commitment of our teams.